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EthiDolls Unveils Collectible African Educational Doll and Accessory Line
Thursday December 7, 10:30 am ET
NEW YORK, Dec. 7 /PRNewswire/ -- EthiDolls(TM), developer of African signature dolls and accessories that teach history and tradition and celebrate cultural diversity introduced its Makeda(TM), Queen of Sheba doll, storybook and CD today in New York City. Available exclusively at ethidolls.com.
Photo: The first in a series of African royal dolls, Makeda. Source: ethidolls.com
The collectible quality doll and accessories are based on the ancient legend of Queen Makeda, the first female ruler of Ethiopia. The dolls are hand crafted for EthiDolls by Madame Alexander® producer of several popular collectible doll lines. The costumes, hand-woven in Ethiopia, are rich in detail and authentic reproductions of the traditional dress still worn today. A young Ethiopian artist created beautiful illustrations for the accompanying full-color storybook. The CD provides a compelling narration of Queen Makeda's rise to the throne and her relationship with King Solomon.
Established in 2003, the EthiDolls' mission is to develop unique dolls and related accessories that help children and adults embrace African heritage, culture and tradition, as well as teach the wonders of diversity. We believe that connection to the rich historic cultural heritage of Africa will be a good source for young people to extract a sense of pride and self-empowerment.
The superior quality and authenticity of the product line will also appeal to the doll collector community, which vies with stamps and miniatures as the No.1 hobby group in the world. According to the Toy Institute of America, dolls rank as the toy industry's second-largest product category in dollar volume with sales of $2.7 billion in 2005. EthiDolls launches the Queen Makeda merchandise as African culture emerges into popular consciousness.
EthiDolls will launch several more dolls based on African royal figures in 2007. Currently, the company is utilizing the rapidly growing direct-to- consumer marketing and distribution channels. Future plans include distribution in targeted specialty shops.
"In this fast-paced and media savvy age, we hope to enrich the lives of young black girls and their multicultural playmates through a collectible line of educational African royalty dolls and other traditional products from Africa," says Salome Yilma, EthiDolls' chief executive officer. Ms. Yilma conceived and designed the line along with Yeworkwoha Ephrem, EthiDolls' executive vice president. Both women are Ethiopian natives and New York City entrepreneurs.
Ms. Yilma adds, "We're eager to serve the market with upscale, premium quality products that meet high expectations and deliver a value added learning experience."
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