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Ethiopia - DKT launches Sensation Coffee
Addis Ababa, Ethiopia - In an effort to expand the contraceptive and HIV-prevention options available to Ethiopian consumers, DKT recently introduced a coffee-flavored condom, Emebet Abu head of communications for DKT Ethiopia disclosed. Branded under the name Sensation Coffee, the new condom will be made available throughout the country over the coming months.
“Experience worldwide shows that condom use increases wherever additional varieties are available,” Emebet says. “The Coffee-flavored condom should help to increase condom use in Ethiopia.”
Sensation Coffee is manufactured by the Thai-Nippon company that also produces the Blue Sensation condoms. The price of a packet of three Sensation Coffee condoms is one birr as opposed to the four pieces of blue sensation condoms one can purchase for the same price. The head of communications further noted that the supply of other condoms distributed by DKT will not be affected by the introduction of the new flavored condom.
Coffee flavored condom introduced to Ethiopian consumers
The introduction of Sensation Coffee follows DKT’s earlier efforts to expand the Ethiopian condom market. In mid 2006, DKT assumed distribution of French Feelings. There are banana, chocolate and strawberry flavored French Feelings condoms.
Since its establishment in 1990, DKT has been an integral part of the reproductive health/HIV-prevention landscape in Ethiopia. According to the Federal Ministry of Health, DKT accounted for over 75% of Ethiopia’s condom supply between 2002 and 2006.
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