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Ethiopia - Metro becomes Gtv agent
By Muluken Yewondwossen
Metro plc has become the Ethiopia agent for new pay television channel Gtv, which had been looking for an agent for the last six months.
According to Dinir Abdulahi ‘Metro Marketing Manager”, Gtv will transmit Ethiopian documentary and feature films around the world. “We expect that Gtv will support our football federation like it does other African countries,” he told Capital.
GTV, which is competing with MultiChoice, offers a range of channels such as European football and exclusive live broadcasts of 80 percent of the UK’s Barclays’ Premiership Football games to 48 sub-Saharan African countries.
“GTV is targeting customers who have previously been unable to afford subscription-based services and have been limited to a small number of national Free-to-Air television stations as the price is not more than others.” Riade Yusuf, Metro business development manager told Capital.
Gateway Communications, a provider of communications throughout Africa, launched of GTV, a pan-African pay-TV satellite deliver service. It provides international and local entertainment content with a subscription price aimed at penetrating the chronically underserved African television market.
However, with over 46m TV sets and growing at well over 10% per annum, Africa represents a large and rapidly growing market for subscription television, which Gateway’s own independently commissioned research estimates will grow to over $3bn by 2015.
GTV will provide a variety of quality content at an affordable subscription price comprising a wide range of sport, movies, popular series, music, education and religious content. The service will carry both major international channels as well as a number of in-house channels, including “G Prime”, a general entertainment and movie channel, and “G Sports 1” and “G Sports 2”. The latter will focus on live sports events, including the major European football leagues. The service will also focus heavily on promoting African content.
Julian McIntyre, president of Gateway Communications and founder of GTV, comments: “The African market has been artificially constrained by monopoly pricing and non-relevant content. Consumers across Africa want to watch the latest high-quality television programming that combines international and local content which is relevant to their lives and at a price that is comparable to a utility. GTV will be a pay-TV platform for Africa, not simply rebroadcasts of European or SA content.”
Gateway Broadcast Services, a subsidiary of UK-based Gateway Telecommunications, has raised 40 mln USD to finance the roll-out in Africa of its new pay television service, GTV.
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