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Beauty company to give four star treatment
By Elias Meseret
Cosmo Trading PLC, a local beauty care products importing company, is finalizing the construction of its four star hotel in Bole sub city, behind the Saudi Arabian Embassy Residence.
According to the company, 90 per cent of the construction of New York - New York International Hotel has so far been completed and it will open its doors for guests before 2010.
Haileyesus Mengistu, owner and Managing Director of Cosmo Trading, told Capital that the overall construction of the hotel will consume 54 million Birr. "The construction of this hotel is just the beginning. We are planning to expand our presence in the Langano area as the place is becoming a haven for tourists and for retreat- seekers," he said.
Haileyesus added that the construction of the hotel was done by its sister company, Cosmo Trading Construction and Machinery Equipments Rental Company.
The newly constructed complex lies on a 615 sqm plot of land and the expansion of its parking lot and swimming pool is expected to be carried out once the adjacent land is secured by the company. The land was acquired by Cosmo Trading seven years ago from another lease holder for two million birr.
"The hotel will have 44 rooms, six penthouses, a bar and a restaurant that is on a par with the services provided by other four star hotels.
"The furniture is in the process of being imported from well-known brands from Spain," Negussie Awgachew, General Manger of New York- New York Café and Restaurant and Head of the Supervision in the new hotel's construction, told Capital. "It will create job opportunities for 150 to 180 people when it starts business."
Cosmo Trading, exclusive distributor of TCB Naturals and Palmers, among other products, added that it is planning to produce the imported beauty care products here in Ethiopia. "This will save a lot of foreign exchange and it means a lot especially at this time when there is an acute shortage of it, especially for importers," Haileyesus said.
In a related development, Cosmo Trading announced that it is in discussion with major cosmetics producing companies to deal with the current shortage of dollars. According to the plan, the company is preparing itself to send oil seeds and pulses to Kenya and South Africa, two of the major customers of Cosmo Trading, and in will then use the foreign exchange it earns to import cosmetics.
"It is time for all of us to come up with an innovative idea to deal with the shortages. There is no use just sitting idle. We hope we will succeed in our plans, thereby curbing the adverse effects the shortages will have on our company," Haileyesus remarked.
New York - New York International Hotel in Ethiopia?
Here we go again copying
New York-New York hotel Las Vegas
Does any Body in Ethiopia understand TRADEMARK INFRINGMENT?
Perhaps this was the article the Ecomonist tried to talk about?
But why not we already have
Fake Holiday inn
Fake Intercontinental Addis
….but at least this Guy is giving a realistic figure of 54 Million Birr not the trumpet Blowing 300 million Birr fake Interncontal said it spent just to put a swimimng pool onthe roof + the 200 Million more it will spend to buy a parking lot
I don’t hate the game
I hate the FAKERS
But it seems every body is rushing to build a hotle in Ethiopia with a fake International name, just so the Ballroom can be used for wedding ceremonies with no care as to the Guest rooms
another case of:
Capitalism is a new idea in Ethiopia. Give it some time so that people could get used to it and learn to improve.
One thing I like about Confused is, he/she appreciate what is happening in the mother land. He / She just confused about similar naming convention.
Don’t worry, it is minor.
Have you ever heard of franchise? Or is that so confusing? Before attacking people who do something in their country try to understand what their arrangement were with the foreign owners of the franchise. Typical, standing aside and insult people who work and invest is rather easy. Isn’t it?
CONFUSED makes some point. But I have a feeling that he/she could only dream of making such investment. Give this folks some credit for investing in Ethiopia. CONFUSED.. please work hard – just add few more hours or new routes (if you are driving cab).. trust, me, you too can succeed one day. I still do agree with the overall message you are trying to convey though. We[ethiopians] should stick with Ethiopian names.. not copying others. Try to say it in a better and civilized way next time. Thank you very much.
I agree with you…CONFUSED, that what they are…if what they want is to use an English word there are plenty ways to be creative…they can say…Ethiotour Hotel,Sunshine Hotel, Addis Central Hotel, Sunview Hotel, City Center Hotel, for other businesses the same thing be creative…for supermarket, Addismart, Wholefood market, for clothing store…Ethiofashion, Eurofabric etc etc…but don’t copy other business name.
Comment from: Nicole [Visitor]
My dear Nicole I know more about Intl franchising than you care to give me credit for!
Firstly if it were a franchise then the official Press release would have come from the MGM Mirage hotels LASVEGAS who own the NEW YORK NEW YOURK HOTEL trade mark and it would make global news.
The rip off merchant at Cosmo trading never mentioned that they got a franchise from MGM Mirage hotels LAS VEGAS and nobody from MGM Mirage hotels LAS VEGAS who own the NEW YORK NEW YOURK HOTEL trade mark attended the press conference Ops……… in fact it was not even a press conference it was a just press release given to a reporter in Ethiopia, no pomp and pageantry one would associate with such a joint venture.
In any case and it is 100% unlikely that Mirage hotels Las VEGAS with 2024 rooms would franchise “NEW YORK NEW YORK HOTEL” to a company in Ethiopia that is only going to put up 44 rooms, that would be brand dilution and do we really think the owners in Ethiopia will pay the at least US$250,000 franchise fee required + 10-12% gross revenues to them
Hence it is 100% clear this is not a franchise
My point in case most of you missed it, is that to maximise the brand name and for business purposes would any Sabi business man not want to be officially associated with the international brand?
So New York, New York Hotel in Ethiopia will be able to get bookings from the thousands of Las Vegas Customers etc and benefit from a globally established reservations network?
Which international traveller who has stayed at these famous hotels will be misled by a confusingly sounding similar name into booking with them on their next visit to Ethiopia? They won’t because their websites are not linked to the official brand if I want to book a stay at Marriott Hotel my secretary will go to:
NOT TO LONG ago everybody was fighting star bucks over Sidamo coffee name claiming it belonged to “Ethiopia” and wanted to kill the White Fashion designer who used some generic Ethnic deigns in his fashion line,
But now the shoe is on the other foot and you are all saying it is fine?
Just like it is supposedly fine to pirate foreign DVD’s in Ethiopia ……..just not Ethiopian DVDs?
So left to most of you Ethiopia should now become known for total lack of respect of intellectual property,……….. how then can we expect to join WTO
I don’t hate the game
I hate the FAKERS
PEOPLE THINK ABOUT THE BIGGER PICTURE
Confused, we understand your point it is just that in Ethiopian no body cares. You can buy clothing with four or five brand logos on it so obviously copyright infringement isn’t a crime there lol
Besides we have come a long way in naming businesses. I remember their used to be a Michael Bolton Sega Bate hahahahahaha That one really made me laugh!
“Hagere Ethiopia YeBuna Bet, YeKhat Bet Honesh Endatekeri…", the refitted revolutionary rendetion of previous Govenment should be the marching song for this time. Bad cultures like khat, alchol, Prostitution, strip clubs, gay-joints, drugs etc., and more hotels to facilitate these vices and our occupiers and enemies could not have loved it more. Do you know that the entire population of Jerusalem got exiled over sexual impropriety i.e, (#1)woman having an intercourse during their menstural periods, masterbation, oral/anal intercourses. Another attraction for bad leader/s, occupation, invasion, exile or bad era is obviously the dishonoring of the Ten Commandments, and particularly the dishonoring of the Senbet (Sabath) and severe discord among heirs. Please spread the words and help heal your country.
I been to the marriot as well, all they care about is how to get the name since no quality and service controlling authority, what about the Intercontenental?
Ethiopia seamed to be following foot of somalia.
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