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Ries Engineering: Ford’s new local dealer in Ethiopia
Ries Engineering Share Company has joined the “ever increasing automobile business”. The company has come to an agreement with Ford Motors and will be its sole representative in Ethiopia.
According to Deputy Managing Director, Fikadu Mengistu, Ries faced a lot of competition for partnership with Ford, but due to its “huge experience”, his company won the fight.
Ford didn’t have a representation here in Ethiopia, after its previous representative, Ethio Investment Group, was bankrupt two years ago.
But now Ries Engineering, well-known for importing and distributing vehicles and spare parts for about 45 years, will take care of the representation and officially opened, last Thursday, the first showroom dedicated solely to Ford cars.
Fikadu said at the occasion: “Prior to this deal, we tried to assess the automobile business and found out that there is an ever increasing automobile demand here”.
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