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Ries Engineering: Ford’s new local dealer in Ethiopia
Ries Engineering Share Company has joined the “ever increasing automobile business”. The company has come to an agreement with Ford Motors and will be its sole representative in Ethiopia.
According to Deputy Managing Director, Fikadu Mengistu, Ries faced a lot of competition for partnership with Ford, but due to its “huge experience”, his company won the fight.
Ford didn’t have a representation here in Ethiopia, after its previous representative, Ethio Investment Group, was bankrupt two years ago.
But now Ries Engineering, well-known for importing and distributing vehicles and spare parts for about 45 years, will take care of the representation and officially opened, last Thursday, the first showroom dedicated solely to Ford cars.
Fikadu said at the occasion: “Prior to this deal, we tried to assess the automobile business and found out that there is an ever increasing automobile demand here”.
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It is an additional choice of vehicle imprting business. I would like for Ries co. to work with Ford to build assembly plant. This would be more benificial than importing cars. I would like Reis to not import the U.S.models for they are not as good as those from Europe.
I bought new Mazda-3 two years ago but I kept on having engine problem in the last 3 to 5 months. Recently, I found out from my mechanic that it has a Ford engine and not Japanese made.
Ethiopians love Japanese cars especially Toyota because they have reliable and easy to fix engines. I don’t know what kind of Ford cars will be imported to Ethiopia. Hopefully, they won’t build low quality for Africa market.
do you know ford means?
U r wrong F–found. O—on . R–road. D—dead
Ford is the only good company who survive reccetion,
Please don’t bring those F - 350 serious they are economically are not affordable because Ethiopia have to double fuel import.
U people what u know about ford ? U know only corrola and camery .did u know ford focus st sport, one of the best sport car in the world,did u know ford fiesta,did u know ford territory & ford renger the best 4x4s in the world.but u didn’t know how stronger & smart the old ford leser than corrola ? 4 u people in this world there is no car excpet toyota!! Come and see here in RSA how ethiopian drving ford .thank u Henry FORD.
These are mostly for local consumption of NGOs and diplomatic corps. NGOs spend half of their budget for imported luxury itmes such as cars. Ethiopians mostly prefer Japanes and Koreans cars and those with money prefer European .
I think ford cars are less price, however I don’t think it muchs
the developing country interms of it’s engine qualities(has less durabilities) ??????
F - fix
O - oil
R - ride
D - ditch
Ford is a good car. Look the kind of Ford vehicle they make in the state and the kind of Ford they build for international market is totally different. They build them to meet all kinds of conditions than for profit. Their suspension is great, and mostly they are manual transmission, to be efficient on the road.
I had black toyota camry. I bought it new. Let me start from its body painting. I think the paint is made from limestone. I used to got scratch the size of blue nile gorge everyday on my car…headache everysingle day. It got scracthed by tree leaves and often by own hair. Don’t say about its steering and many other dozens problem. But, the body of American car is like a plastic…never got scracthed even if you slammed against something very hard…trust me, this the trueth.
Most of you have no idea where the world auto market is today. Go to a dealer and look at the sticker on the door frame of a Honda. 35% Japanese, 30% American, 35% Canadian and assembled in USA. Ford owns a percentage of Mazda and the fusion is based on the Mazda platform. The trucks are by far the most dependable trucks in the world. They’re not toy cars you put rims on. Their giant 7litre turbo diesels are serious business and can achieve 20+ MPG.
Besides you will not see American model Ford’s anywhere else because they’re specifically built for the American market, for the American roads. Ford carry ‘world models’ so Ethiopia will be seeing the Fiesta probably built in Spain or east Europe, the Ranger and Everest built in South Africa and maybe Australia. You probably will not thee see the Super Duty Diesels unless they do modifications to the engines because the Diesel fuel in Ethiopia is not low-sulfer and will kill the engine over time.
The days when Auto companies designed and built all of their parts are long gone. Today There is ABC company in china who manufacture gas pedals for Toyota and Ford. The same or different company build transmissions for Chrysler and Mitsubishi. Hence the record recalls auto companies are having. Toyota’s problem is they grew big too fast and kept growing without tightening all the bolts along the way.
People need to get off the Toyota mentality look beyond that. Look at Hyundai today; who would have ever thought…
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