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Ethiopia - Halie Gebrselassie signs $100,000 Johnnie Walker Commercial
By Haile Mulu
World renowned athlete Haile Gebreselassie signed a USD 100,000 advertisement agreement with the Johnnie Walker, the most widely distributed brand of Scotch whiskey, becoming the first African to advertise the product.
At a ceremony held Thursday at the Sheraton Addis, Lalibela Grand Ballroom, Haile and Johnnie Walker announced that Diageo, the manufacturer and owner of the brand, had officially launched a global advertisement campaign featuring Haile Gebreselasie.
Haile, who signed a one-year contract with Diageo will be premiered on a 90-second TV advertisement that will be aired mainly in Africa, Latin America and Europe. The TV advert was presented to guests and the media invited to attend the ceremony.
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Stupid and Greedy Haile!
Serawit Fikre’s comment about the deal:
‘’I never thought that Haile would do an ad for a liquor. Now that he did, the 100 grand they gave him was just ridiculous! They might as well bless him with ‘Egziabher yistilign.’ ‘’
SERAWT, ARIF TENAGREHAL!
Cmon Son u r a athlete u should be out there promoting sportswear or something
I say Kudos for Haile’s attempt to make money in any reasonable opportunity. However, it is a little awkward to claim recognition as a great athlete while getting paid to be spokes person for Johnnie Walker.
Haile the greatest distance runner what you lose in New York you got at Johnnie Walker Bravo Haile
I hear so many nonsence of this advertizing. To me this is one of the best tv clips that helps change the immage of my country Ethiopia. To those who toalk of nonesense. Try helping the youth from being spoiled by the money sent from you. Make sure your assistance does not take your brother or sister to a “Chat house” instead.
Good luck Haile. And thank you!
Haile already got some $400,000 in New York without finishing the race. He earns close to $700,000usd in appearance fee alone a year. It’s a bit strange to get involved with non sport friendly products or companies especially to promote it. It may damage Haile’s image but it’s his choice and nobody’s business.
it is alright to advertise. weather he advertise it or not, you will drink the whiskey until you fall so shut up and drink black,red, blue whiskey. i know those who complain about this commercial never saw him running. keep walking, keep walking until you get the whiskey kkkkkkk
Hmmmm, I am also a bit troubled by this association. Excessive drinking is a problem in our country (including drinking and driving); I would think Haile could have instead endorsed other brands. This is his choice and he has to live with it.
Haile is smart he knows the value of money .How much would it be when you turn that money in to Ethiopian Birr ? The guy needs each penny at this moment.Haile Moneysilase ! Bravo!
Probably his agent is paid more than that to fix this deal.
No doubt it will be a bad influence to our kids. In his comment he said “it is not his responsibility if ppl get drunk".Yes literally. But when you represent the flag of 85 million of your country men and women, you should be.
Surely this guy needs a very good sells person. He is a super athlete,but with a tiny brains,as most of African American athletes in US.
He sold his image so cheap.
Haile is a great man of 21st century and we are proud of you. Those who hates Haile are anti Ethiopian OLF, ONLF and Shabia. Haile is opening jobs for a lot of Ethiopians. The money he ears will be for Ethiopia and its people directly or indirectly. You guys before insulting Haile aske yourself what u did to your country.
He is selfish bla bla bla… stupid! he is investing, and has created jobs for many people, why whiskey advert? because he want to, stop being judgemental…Johnnie walkers adverts are always about walking and Haile is a great walker..runner… there is the association for you. Haile please don’t give a penny to anyone!
Haile, Haile, Haile…
You don’t even drink alcohol. Why promote it? And for a measily $100K?
WOW… I am disppointed!
THIS MARKS THE END OF HAILE’S SPORTSMANSHIP DAYS . WELLCOME TO THER CLUB HAILE GEBRESSELASIE , NOW YOU ARE OFFICIALLY A MEMBER OF THOSE ETHIOPIANS WHOSE LIFE HAD BEEN TURNED A LIVING HELL BY THE GOVERNMENT ..WE SHARE YOUR PAIN. THOSE OF US THAT TURNED TO SUBSTANCE ABUSEING TO ESCAPE THE REALITY WE FACE KNOW HOW ALCOHOL MADE US ESCAPE THE MELES ZENAWI AND CO. GENOCIDAL LEADERSHIP. MELES ZENAWI IS THE REALITY AND MOST ETHIOPIANS ESCAPE THESE MELES ZENAWI’S WHIP BY TURNING TO WHISKY , TEJ , KATIKALA , AREKE , TELLA , BEER , CHAT/KHAT AND LAST BUT NOT LEAST HEROINE. IT IS A FACT IN ETHIOPIA THERE IS NO LEGAL AGE LIMIT FOR ABUSEING ALCOHOL/SUBSTANCES AND GENOCIDAL TYRANT MADE THE PEOPLE’S LIFE A LIVING HELL. PEOPLE NUM THEIR PAIN THROUGH DIFFERENT MIND ALTERING SUBSTANCES DEPENDING ON THEIR INCOME AND UPBRINGING. HAILE IS PRO ESCAPING REALITY THROUGH ANY MEANS NOW. ALTHOUGH THIS RELIEF FROM REALITY OR FROM MELES IS TEMPORARY MOST OF US COMMONLY KNOWN AS “HODAMS-BANDAS” STILL ENTERTAIN IT. THAT’S WHY WE HODAMS/BANDAS HAPPEN TO HAVE MULTIPLE PERSONALITY DISORDER. WE ARE TRUE ETHIOPIANS WHEN WE ARE DRUNK AND WHEN WE DONOT HAVE MONEY TO BUY OUR RELIEF WE SELL THE COUNTRY IN A SECOND WITHOUT NO CARE FOR WHO GETS HURT IN THE PROCESS.THE REAL WAY TO ESCAPE THIS REALITY IS TO CHANGE THE REALITY NOT BECOMING AN ACCOMPLICE TO FEEL GOOD THROUGH ALCOHOL .
Haile has the right to choose which product to advertize. But I think it is a bit awkward to sponsor hard liquor. That does not fit him well.
So would he accept money if Marlboro offered him 100K to be the spokesperson of the tobacco company?
How many Ethiopian famillies expossed to the brutal reality of alchole and alchol related problems is understood even by small childrene in Ethiopia leave alone to Haile. How many of us are angry the government mass media advertise alchole to get money. All ethiopian athlets lover, stop this madness. Millions Ethiopians asked halile to run again and he said ok. But this time we dont ask instead we demand that haile to stop this madness. Haile what you gave to Ethiopia is not deniable and you shouldnt forgett what we gave you. With out our love and respect you wont be the same. After we sto haile we work towards the government alchol advertisment. In derg time taken many good decision like no smoke in public area, offices, cinima hall etc. Alchole also was under big scrutny like not selling alchole before 1600. Stop alchole advertising.
Who exactly are you?
Are you the model Ethiopian for our young people, famous for your determination, persistence and perseverance, or are you the model businessman who has money as his god?
What is the message to our young people, and all the young people all over the world, who watched you on TV and at sport arenas and adored you? Are there no rules and ethos for you, when money is in question? Don’t you know that young people always look for a prototype and you happen to be one?
What next? Is it going to be cigarette smoking on top of alcohol consumption? Couldn’t you sacrifice the $100,000 dollars, just for the sake of the world young?
Haile, you have disappointed many. Do not destroy your legacy for the sake of money. People are not fools as you said, and they should control their alcohol consumption. Nevertheless, revolutionary as young people are, whatever you say you will find them in the wrong place at the wrong time, and once they cross the Rubicon of alcoholism, the way back to soberness is usually impossible, and you should know that you are helping them to cross that point of no return.
Drugs, alcohol, cigarettes, STD etc have destroyed people and families, and it is expected of you to know these curses of the modern man. As much as Ethiopians are concerned, this is “beinkirt lai jorodegif”. Help them find bread to eat and not Johnny Walker to drink.
Haile - Please grow up!!! Mr. Yidnekachew Tesema has fought and won that cigarettes and alcohol could not be advertised in sport venues. Now, Haile enstated back. Very sulfish and unwise decision!
Let God bless Ethiopia
Haile, this does not look right. Sport and alcohol do not go together. I thought you stood for the sport. Considering you are among the greatest in the world, you sold yourself so cheap. If the money was US100 million, then we can see your point. Why sell yourself so cheap? Get better consultants. Haile, try to live upto your name.
His name is his brand. It’s very important not to damage it. In Europe Haile loved and admired. After he stop running he still earn lots of money. As long as his image is clean. In Europe & Usa there are lots of peoples and company advise this kind of service. We luck the experience and knowledge. Don’t forget until Haile come our athletes don’t even have agents.
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