Category: "Horticulture"

Ethiopia - Roses cast shadow over coffee

December 16th, 2007
A woman collects roses at a flower farm in Holeta, Ethiopia. Aptly labelled "black gold" by its growers, coffee remained Ethiopia's top foreign currency earner for over half a century, but its dominance is being challenged by flower sales reaching unprecedented numbers. (AFP)

Ethiopian roses cast shadow over coffee

HOLETA, Ethiopia (AFP)
- The smell of flowers is displacing the aroma of coffee as a driving force in the Ethiopian economy.

Booming floriculture is set to upstage decades-old coffee production as the top foreign exchange earner, with projected revenue looking rosy.

Boosted by government incentives and favourable market conditions, horticulture producers are targeting earnings of 1.4 billion dollars (960 million euros) within five years, more than Ethiopia's total exports in 2006.

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Ethiopia - Horticulture flights delayed

November 26th, 2007
File Photo: Ethiopian Airlines Cargo

Ethiopia - Horticulture flights delayed

By Tewodros Kebkab


Addis Ababa, Ethiopia -
Locally grown flowers ready for export were subjected to a four day delay due to a mechanical problem with the aircraft, sources told Capital.

According to these sources, a flower shipment scheduled for Sunday November 18, 2007 was deferred to the next day (Monday 19th) and only left on Thursday.

Ethiohorti, the association in charge of the export, informed its flower growing customers by a letter that Sunday’s delay was due to mechanical failure and that the goods will depart Addis at 2:00 AM the next night. However, Monday’s flight with a B747 aircraft was again delayed and the cargo scheduled on this aircraft also postponed.
Although they are working on alternatives, Ethiohorti informed its clients that “all pre-scheduled shipments for week-47 (Nov. 19 – 25) will delay by 24hrs each day until the regular flight rotation is maintained.”

Ethiohorti is an association dealing with flowers and fruit export to different countries.

Such delays are a high risk for exporters as the quality of the products may be affected upon arrival at final destination, which could result in contract disputes. “Agents on the receiving side may refuse to deal with the exporters should such delays be repeated,” said one concerned exporter in anonymity.

“Shipment of perishable goods may be better off through sea freight,” says another exporter.

It is recalled that Ethiopian Airlines has recently leased two Boeing 747-200 freighter aircraft from Southern Air inc., to serve the increasing demand of export, especially of perishable flowers, from Ethiopia to/from the European Cargo hub, Brussels and to other destinations with daily services.

The first flight of its daily services to Brussels was scheduled for Sunday November 18, 2007.

Considering the high demand, Ethiopian plans to serve this route twice daily as of early January 2008, when the second B747 aircraft comes on stream.

Ethiopia’s total export in 2006/2007 to over 120 countries has earned the country about 1.2 billion USD. Revenue from flower was around 63.3 million USD, an achievement that was applauded by many considering the fact that Ethiopia has entered the flower market only recently.
According to the Minister of Trade and Industry H.E Girma Biru there are 235 companies that took licenses between 2001-2004 in the horticulture business

Ethiopia to export premium strawberries to Europe

November 23rd, 2007
New line of premium strawberries available for the first time from Ethiopia

New line of premium strawberries available for the first time from Ethiopia

Monday 26th November 2007 will see the introduction of a new line of premium strawberries – the very first to come out of Ethiopia. Fruit World Breda (Netherlands) has selected Ethiopia’s only strawberry grower Ilan Tot plc to supply them with premium fruit for their European Black Label line.

The introduction of Ethiopia as a strawberry growing region opens up possibilities for year-round availability of quickly-delivered, exceptionally sweet, high-quality fruit which, due to initiatives implemented by Ilan Tot plc is being produced in a manner that will meet with the approval of socially conscious consumers.

These Ethiopian-grown strawberries benefit from 1700m altitude and strong sunlight concentrations to make them exceptionally sweet, with average of 10% sugar brix. The difference in taste of the Yuval variety (the main offering) is very noticeable compared to when it’s grown in other countries. The same is true of the other available varieties.

Combining Israeli expertise with Ethiopian benefits

Located in Modjo, one hour drive from Addis Ababa, Ilan Tot plc strawberry farm is owned and managed by Mr Ilan Eliyaho, previously one of Israel’s top strawberry growers with considerable experience supplying major supermarket chains such as Tesco with premium-range fruit. The combination of his Israeli know-how with the consistent Ethiopian climate means the strawberries produced here are of excellent quality. Because they are transported to Europe by air they are also delivered very fast - within 24-36 hours from harvesting, making them much fresher than fruit grown in other out-of-season supply countries. Fruit is picked and delivered 7 days a week.

Ilan Tot plc strawberry farm is set up to be both environmentally friendly and socially responsible. Chemical use is reduced by working with the IPM program that combines biological pest controls. The farm is already in possession of a GlobaleGap certificate (EurepGap) and shortly expects to be awarded BRC certification.

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Socially responsible

An aspect which has the opportunity to enhance consumer appeal for these strawberries is the way that the farm operates to provide benefits to local communities.

With the exception of Ilan himself and his brother, the farm is staffed entirely by the local population, giving jobs to some 450 people who come mainly from the nearby villages of Bika and Moda. 85% of these workers are women, for whom this is their first job and first taste of independent means to support their families.

The farm also makes a contribution to the infrastructure of these villages through the supply of fresh water from wells it has had dug and also supplies electricity to the church.

In addition to this, Ilan Tot plc is investing in the next generation through a strawberry-growing study program in the local school, where children are given plants, taught about cultivating them and encouraged to trade their resulting produce in local markets.

The strawberries are delivered as 10x 250 grams packaged in black punnets and black boxes. For supply to retail contact Fruit World Breda.



Ed's Note:
To our visitors from Europe, please ask for Ethiopian strawberries at your local grocery store and support our farmers in Mojdo, Ethiopia.

Ethiopia sets ambitious goal to earn $1.4 Bln from horticulture

November 5th, 2007

Ethiopia - Association sets an ambitious goal to earn 1.4 bln USD from horticulture annually

Ethiopian Flower Growers and Exporters Association (EFGEA) has set an ambitious target to generate 1.4 bln USD annually within five years by expanding vegetable and fruits export in addition to the fast growing export of flowers, said a report by the Addis Ababa based weekly newspaper Capital.

Indicating its support to the plan introduced by Tsegaye Abebe, President of EFGEA, at the first awards ceremony for exporters organized by the government, Prime Minister Meles Zenawi said: “ We share your target vision and will do whatever it takes to meet it.”

Source: Capital

Ethiopia - Flower Exporters Strengthen Ties to Japan

September 18th, 2007

Ethiopia - Flower Exporters Strengthen Ties to Japan

Addis Fortune

Addis Ababa, Ethiopia -
Flower exports to Japan reached 70,000 stems per week a year after export was launched to world's second largest economy in 2006. The Japanese Ambassador to Ethiopia, Kinichi Komano, vowed in a traditional flower arrangement demonstration held at the Addis Abeba City Hall on September 13, 2007, that Japan would increase its flower imports from Ethiopia.

A group of Japanese flower arrangement professionals arrived on the eve of the millennium and demonstrated a flower arrangement ceremony, ikebana, in City Hall lead by Richo Miyamota, grand master of the Koryu-Toyokai school, which believes in valuing and admiring the beauty and magnificence of even the tiniest flower. This culture is believed to be deeply connected to the Buddhist philosophy popular among the society.

The flower arrangement presentation was organised by the Ethiopian Women Exporters Association and the Japanese Ambassador and staff of the Embassy.

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Brehane Deressa, mayor of Addis Abeba, said on the occasion that Ethiopia and Japan have close cultural similarities and ties, which is reinforced through cultural exchanges.

The Japanese professionals also staged another demonstration last week Friday to give Ethiopians the opportunity to learn the art first hand. The demonstration held in Armenian Ararat Sporting Club cost 50 Br for members of the Ethiopian Women Exporters Association (EWEA) and 100 Br for non-members.

The flower industry in Ethiopia is labour-intensive and currently employs 50,000 people, out of which 70pc are women. The sector is exponentially expanding, particularly in Rift Valley area. However, the fledgling businessis suffering the repercussions of lack of local demand as almost all produces are exported.

Hadia M. Gonji, flower exporter and vice president of Ethiopian Women Exporters Association, told Fortune that the country is benefiting considerably from the sector and there is still unutilised capacity. A significant proportion of the floriculture farms in Ethiopia are located around Addis Abeba within a 10km radius. Although 200 projects in the floriculture industry have been licensed, only 60 of the licensed flower farms go into operations currently.

Hadia also added that the demonstrations would help to increase domestic consumption, boosting local demand to supplement the export predominately to the Netherlands.

The Japanese Ambassador stressed that the success that has been achieved in coffee export promotion through traditional coffee ceremony should also be repeated in the flower sector through developing a culture of local flower consumption.

Tsegaye Abebe, chiarman of Horticulture Producers and Exporters Association, told Fortune the flower export to Japan and the rest of the world has shown a continuous increase in volume and earnings.

Data from the Ethiopian Customs Authority show that in 2006/07, Ethiopia generated over 63 million dollars from the export of flowers showing a 289pc growth from that of the previous year.


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