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Africa Travel Association (ATA) Ethiopian Tourism Promotion Roadshow Coming to Four Cities in United States
Mar 15, 07 | 12:05 pm

Get Ready for the Ethiopia Tourism Promotion Roadshow in the USA with stops in New York, Washington, D.C., Atlanta, and Los Angeles from March 12-21.

Interview with CEO Girma Wake

The 9-day/4-city tour will bring together high-level representatives from Ethiopia’s Ministry of Tourism and Culture, tourism experts, and individuals interested in travel to Africa to discuss the Africa Travel Association’s 32nd annual congress in Addis Ababa across the USA. Distinguished delegates include State Minsiter Tadelech Dalacho and Standardization Department Head Matewos Gebremarian, and members of the Ethiopian Tour Operators’ Association.

“For Ethiopia’s emerging tourism sector, the Roadshow offers an opportunity to raise awareness of Ethiopia’s rich and diverse travel offerings,” said Eddie Bergman, Executive Director of ATA. “ATA and Ethiopia are together poised to capture the promise of travel and tourism to Africa.”

Join the Roadshow for a series of exciting cultural events that include presentations of Ethiopia’s tourism product and the Congress, Ethiopian coffee ceremonies, and discussions about the future of travel and tourism to the African continent. At each stop, the local ATA chapter will host the delegation.

The Roadshow will stop at the following cities:

- New York, Tuesday, March 13, 2007
- Southern California, Wednesday, March 14
- Atlanta, Monday, March 19
- Washington, DC, Tuesday, March 20

The Roadshow is being planned on the occasion of ATA’s 32nd Annual Congress, which will take place in Addis Ababa, Ethiopia from May 6-11, 2007. This international event will bring together tourism ministers, heads of national tourism boards, leading travel professionals, and investors to shape the future of Africa’s growing tourism industry.

Ethiopian Airlines, winner of Best Africa Airline of the Year in 2006 and the official congress carrier, will offer a 50 percent discount on economy fares and 30 percent discount on business class fares (excluding taxes) on roundtrip tickets from any destination served by the airline.

The five-day event includes a marketing exposition and addresses topics such as “Emerging Growth Markets for Africa Tourism Entrepreneurs,” “Branding Africa as a Continental Tourism Destination,” alongside roundtables for ministers, suppliers, and tour operators, as well as special networking receptions. Pre and post congress tours are also available in Ethiopia and neighboring countries.

About ATA’s 32nd Annual Congress in Addis Ababa, Ethiopia
ATA’s annual congress will take place in Addis Ababa from 6-11 May 2007, in time for the celebration of Ethiopia’s Millennium, which will bring worldwide attention to Ethiopia as a tourist destination The deadline for early registration ($325) is March 15, covering all Congress functions and 5 nights hotel accommodation. For more information, visit www.africatravelassociation.org and download the registration form.

About the Road Show

New York
Tuesday, March 13, 2007, 6:00 – 8:30 p.m.
New York University
King Juan Carlos II of Spain Center, Atrium
53 Washington Square Park South
New York, NY 10022
RSVP: nathalie@africatravelassociation.org or call 212.447.1357.

Southern California
Wednesday, March 14, 7:00 – 8:30 pm Dinner/Reception
Hacienda Hotel
525 North Sepulveda Blvd., El Segundo, CA 90245
6:00pm—7:00pm Social Hour for networking
RSVP: 323.753.4130 or send an email to fran-harris@sbcglobal.net .

Atlanta
Monday, March 19, 6:00 – 9:00 p.m.
Emory University, Economic Development Institute
1256 Briarcliff Road N.E., Suite 278 West, Atlanta, Georgia 30306
RSVP: nathalie@africatravelassociation.org or call 212.447.1357.

Washington, DC
Tuesday, March 20, 6:00 – 9:00 p.m.
1114 - 1118 U Street (12th Street NW), Washington D.C. 20009
RSVP: nathalie@africatravelassociation.org or call 212.447.1357.

About ATA
ATA is the premier international travel association, promoting tourism to the African continent and intra-Africa travel and partnership since 1975. ATA members include ministries of tourism, tourism boards, airlines, hoteliers, travel agents, tour operators, media representatives, public relations firms, NGOs, individuals, and small-and medium-sized businesses. For more information, contact ATA by telephone at (212) 447-1357 or via email at info@africatravelassocation.org